Celina Jaitley named Egyptian Tourism Authority brand ambassador

Mumbai: Bollywood actress Celina Jaitley was named the brand ambassador for Egyptian Tourism Authority (ETA).

The former Miss India Universe will be the new face and spokesperson for ETA to promote Egypt as a tourist destination for Indian travellers with a new slogan -- '' Where it all begins''.

ETA will spend USD 6,00,000 in the next four months for promotion.

On the occasion Celina Jaitley said '' I have experienced Egypt five times-from the age of six when I first saw the Sphinx and have fallen in love with the country. It is a land of history and a country which will live in everyone's heart. It has tremendous to offer to everyone from the pyramids, the museums to boat rides in the Nile. It is also an underestimated romantic destination.''

'' In 2009, Egypt received 13 million tourists, with 64 per cent comming from Europe. India accounted for only 90,000 visitors to Egypt. Our country earns 12 billion dollar or approximately 13 percent of the GDP from tourism. Three million people depend on the industry,'' said ETS, Head, International Promotion, Samy Mahmoud here yesterday.

ETA's campaign in India will focus on diversification of products and dissemination of the country's past, present and future cultural wealth.