New Delhi: HomeShop18, India’s first 24-hour home shopping channel from the Network18 Group, announces the special annual scheme for its customers called ‘50% Value Back Offer’. Specially designed for consumers seeking maximum value with every purchase they make, this promotional offer promises a smart shopping experience for all current and new viewers of HomeShop18.

This offer is valid for a month starting from February 1st till February 28th, 2010. For every item purchased during this period, customers get Gift Certificates worth 50% of the purchase value back. The gift certificates will be sent in Rs 500, Rs 200 and Rs 100 denominations & would be valid on their next purchase.

Talking about this value driven promotion offer, Mr. Sundeep Malhotra, CEO, HomeShop18 said, “With a very difficult year gone by, our consumers have become extremely price conscious and are constantly looking out for offers and deals which provide value for money. The desire to splurge without looking at the ‘price tag’ has yet not caught the fancy of Indians. Keeping that fact in mind, we thought that this would be an ideal way to give them an incentive to shop and get a complete and fulfilling shopping experience. Great brands, exciting products combined with this super value proposition is sure to invite new and existing shoppers on our channel for a shopping joyride”

HomeShop18, India’s 1st and only 24 Hour Shopping Channel, has gained tremendous popularity for its promotions and is clearly emerging as a preferred retail destination for many Indian consumers. Currently, there is one new customer who transacts with HomeShop18 every 8 seconds. With a nationwide logistics reach of 2750 towns and a 24 x 7 call centre, HomeShop18 has brought products at affordable prices to customers’ door step. For further details on “50% Value Back Offer” customers can call 18001800918 or they can log on to www.homeshop18.com and pick the great deals.