Nokia launches localised Ovi Music Unlimited service in TN

Nokia launches localised Ovi Music Unlimited service in TN

Chennai: Nokia, world's leading mobile making company, along with South India Music Companies' Association (SIMCA) today announced the launch of its localised Ovi Music Unlimited service in Tamil Nadu.

Addressing a press conference here, Mr T S Sridhar, Regional General Manager, said the latest and rich local catalogue and created specifically for the Indian market, the service offers more than four million legal tracks from across 19 genres, including rock, rap, hip hop, pop, bollywood, sufi, Indipop, Indian classical, devotional and gazals, among others.

"Ovi Music unlimited would redefine the way Indian consumers discover, download and enjoy digital music,'' he said, adding the service would offer consumers free access to the latest high quality legal digital music downloads and customised playlists.

He said the company has done an "in-depth research over months with Indian consumers on what and how they would like to consume music on their mobile phones and used the findings to create a Made for India music service proposition in the form of Ovi Music Unlimited."

Ms Sudha Regunathan of SIMCA described the association with Nokia as a significant step forward in shaping the digital music ecosystem in India. "Ovi Music Unlimited is truly unique and addresses key challenges of accessibility, affordability and piracy that have existed around music consumption," she said.