On July 25, murderous terrorists struck the peaceful, cosmopolitan tech hub of Bangalore. The terrorists aim was to cause fear and inflict economic damage to the increasingly prosperous Indian society. The tech sector in India’s Silicon Valley paused, took stock of the situation and bravely soldiered on. Even on the day of the attack while some mobile phones did not work for short periods, landlines and internet worked well. Many tech-savvy locals ‘twittered’ to keep in contact.
Twitter is a free social networking and micro-blogging service that allows users to send real time updates (or tweets) via SMS to their websites and/or via SMSes to friends and colleagues. A number of popular bloggers in India like Kiruba Shankar and Meenakshi Madhavan have been using Twitter for many months.
Bangalore-based Mukund Mohan is the CEO of BuzzGain. A successful three-time entrepreneur, having sold 2 other companies, he was VP of Marketing for Inovis, a leading B2B software provider based in Atlanta. He was head of product marketing for Mercury (acquired by HP) responsible for the direction and customer success of the company''s Application Management solutions. Prior to Mercury, Mukund was Vice President of Operations at Conslient, a software company focused on process automation. In this role, he managed a team of sales and services personnel and was responsible for customer success.
We spoke to Mukund about the twitter phenomenon during the terrorist attacks.
Q. - How useful was twitter during the terrorist attacks?



