Baahubali 2: The Conclusion trailer to be attached with Raees in a win-win for both

As of now, the only glimpse of S S Rajamouli’s war epic Baahubali 2: The Conclusion we have is through the two posters that the makers unveiled during the JIOMAMI Mumbai Film Festival and on Rana Daggubati’s birthday last year.
Now, reports that the theatrical trailer of the film will be released on around 23 and 24 January. Also, to up the ante, the trailer will be attached with Rahul Dholakia’s crime drama Raees which is slated to release on 25 January.
The trailer is going to add even more value to Raees, which is a commercial potboiler starring Shah Rukh Khan, Pakistani actor Mahira Khan, Nawazuddin Siddiqui and an Sunny Leone in an item number. The film has been in the news for a wide range of reasons, Baahubali 2: The Conclusion trailer now being one of them.
DNA reports that the major driving force behind this collaboration has been film distributor, and husband of actor Raveena Tondon, Anil Thadani. Thadani is distributing both the films so he devised a way to ensure that the two prospective blockbusters aid each other.
He ensured that only those cinema owners get the prints of Baahubali 2: The Conclusion who also agree to screen Raees. Then he also arranged for the trailer of the former to be attached to the latter in order to make sure that the trailer is received by a huge audience and probably as a measure to gauge live reaction of the trailer.
This move could also be a tool to bring more people to the theatres since Raees is heading for a momentous clash with Sanjay Gupta’s revenge drama Kaabil which stars Hrithik Roshan, Yami Gautam, Rohit and Ronit Roy.
Baahubali 2: The Conclusion is the sequel to Rajamouli’s immensely successful 2015 film Baahubali: The Beginning. The sequel will see Prabhas, Daggubati and Tamannah Bhatia reprise their roles from the prequel. It is slated to release on 28 April.