BHOPAL: Following on the lines of ‘milk route’, Madhya Pradesh government now plans to come up with ‘fruit route.’
This route would run along areas situated on the banks of the river Narmada, streamlining the process of production and marketing of the fruit products, greatly assisting farmers.

“A fruit route will allow unrestricted mobility of products between the source and destination, allowing fruit farmers to earn revenue, despite unavailability of markets,” said Chief Minister Shivraj Singh Chouhan during his Narmada Yatra in Narsinghpur, on Thursday.

“The government is developing the necessary infrastructure and will also provide assistance in marketing”, he added.