Chief Minister Shivraj Singh Chouhan has said that we consider industries as friends and allies in the development of the state. Madhya Pradesh is an investor friendly state. Industrial groups should come to the state, train the local people and give them employment. This will help industries to prosper and employment opportunities will also be created for the people of the state.
Chouhan virtually took part in the bhoomi-pujan of New Zeal Fashion Wear’s unit starting at Chhayan village of Badnawar tehsil in Dhar district from Samatva Bhawan at his residence. Chouhan also digitally unveiled the foundation stone. Industrial Policy and Investment Promotion Minister Rajvardhan Singh Dattigaon was present. Principal Secretary Manish Singh and other officials from Samatva Bhavan joined the programme. A short film was also screened on the activities of the company related to manufacturing of raincoats, winter jackets, sports wear, safety wear etc.
Chouhan said that New Zeal Industry, which has a good reputation in the country and the world, is starting its unit in Badnavar. It is a matter of pride for the region. 12 thousand people will also get employment in the area. The material made here will go to the countries of the world and India will also get foreign currency. The Chief Minister said that it is a matter of happiness that employment will be provided especially to women in this unit. It will also help to empower families. The work of women empowerment is also going on through self-help groups in the state. Chouhan also informed about the Ladli Laxmi Behna Yojana to be started in the state.
Minister Rajvardhan Singh Dattigaon said that the state is marching ahead on the path of continuous development under the leadership of Chief Minister Chouhan. Rs 250 crores is being invested in Chhayan by New Zeal Fashion Wear. The unit to be set up here will be based on modern technology.
Deenbandhu Gaurishankar Trivedi, Managing Director of New Zeal Fashion Wear, said that after the bhoomi pujan, construction of the unit will be completed in four months and production will begin. 95 percent of jobs in the unit will be given to women. In the next 15 days, training of the local residents will be started. Trivedi told that the company works on the principle of ‘One Nation-One Pricing’.