LG’s mobile division has been going through tough times lately. LG Electronics disclosed that its Mobile Communications division incurred an operating loss of $171.95 million in Q2 2018. With respect to the Indian smartphone market, LG has always found it tough to compete with Samsung at the high-end price segment and with Chinese smartphone vendors at the budget and mid-range segments. In December, the company launched the LG V30 in India, three months after its US launch. The LG G7 ThinQ was made official back in May, and it went on sale in select markets starting June. Three months after the phone’s announcement, LG has now launched the LG G7+ ThinQ in India.
The LG G7+ ThinQ is LG’s latest flagship (the “G7+” branding is because LG is launching the 6GB RAM/128GB storage variant of the G7 in India, while the “ThinQ” branding is because of “AI”). It brings many notable upgrades over the LG G6, including the Qualcomm Snapdragon 845 SoC (the G6 was powered by the Snapdragon 821), a better display, better dual camera setup, and more RAM/storage.
In terms of pricing, LG has surprised us positively by pricing the G7+ ThinQ at ₹39,990 ($582) in India. This makes the phone cheaper than the LG V30, which was launched for ₹44,990. The price tag is also lower than the G6’s launch price.